This does not include photographs which can have a whole range of colors.
o Consider your audience. Green symbolizes spring, renewal, and fertility.
o Make sure that all of the colors you use work well together and do not clash. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.
Green – Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. A strong masculine color. Pink is a soft version of red. It is most associated with romance, calming affect; a feminine color.
Blue – Confidence, travel, freedom, truth, professionalism, wealth and power.
o Choose colors that are appropriate for your book’s topic. For example, if your ebook primarily targets men, then you will want to use strong, bold colors. The list below will show you how colors can affect us in different ways. Here are some guidelines to help you make good color choices. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you. Red is cheerfulness, excitement, and warmth. Just use common sense. For example, green may work well for books about starting a home business, making money, and reducing debt.
By: anju sharma
Take advantage of the impact color can have on your ebook sales and choose colors that will create positive responses.
Here’s how you can take advantage of the impact color can have on your ebook sales.
Colors will affect how a potential buyer reacts to your ebook. For example, a dark font on a light background is easy to read. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Bear in mind that these are guidelines, and that there are no hard and fast rules. People buy what they want – not what they need. Carefully select your color scheme for your ebook cover.
Red – Action, energy, strength, passion, fire, heat, power, attention-getting.
Color can affect how we feel and influence what we think. Remember that emotions trigger sales. Red is a good color for a call-to-action. If your target audience is women, then choose soft, pastel colors. Responses to colors can vary by age, gender and cultural background.
o Keep the number of colors down to two or three, and no more.
Grey – A conservative color, symbolizing security, maturity and reliability.
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o When using photographs on your ebook cover, use colors that complement the primary color in the picture.. Use colors for your text that contrast with the background color so your text is readable. Can also mean love and romance.
o Communicate your message with easy-to-read text. If your focus is on children, choose bright, vibrant colors.
o Use colors that match or complement the color scheme of your web site.
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Color can have a profound impact on your prospective buyers. o Consider the mood you want to create. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us