Bally Technologies Brings Content Online Through Agreement with OpenBet

Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todays date.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. OpenBet is the preferred supplier of national lotteries in North America providing the underlying technology for their online operations and as the primary online casino provider for BCLC, Loto-Qubec, Atlantic Lottery and most recently, Danske Spil in Europe. Ballys product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. We welcome Bally Technologies as a perfect new partner, further exemplifying the diversity of OpenBet Casino. OpenBet Casino will offer existing customers the ability to select and seamlessly integrate online casino content from various content providers, now including Bally.

The first games will be available this month and will include titles such as Vegas Hits, Tiger Treasures, Cupid and Psyche, and Mayan Treasures.

Bally Technologies Vice President of Business Development John Connelly said: We have been very successful at creating exciting and compelling products for our land-based customers, and many of them would like to replicate their hugely successful land-based offering in the online environment.

BALLY TECHNOLOGIES, INC.

OpenBets device-agnostic platform will allow Bally’s content to be available through operators on PCs, tablets, and mobile devices, enabling the worlds largest gaming content providers to expand their international online strategy across the globe in a safe, scalable, and reliable manner.

About OpenBet Ltd (www.openbet.com)

Established: Founded in 1996, OpenBet powers the largest share of the worlds online bets with global software deployments in multiple, legal gaming jurisdictions.

Utilizing OpenBet’s casino and centralized account, Bally Technologies will extend the reach of its top-performing land-based content to the growing online audience. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.

This news release may contain forward-looking statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

Our vision has always been to create a platform that is truly open and gives content providers a seamless mechanism to make their products available to a wide range of the worlds largest operators, said OpenBet Chief Executive Officer David Loveday. The fact that content that has historically been land-based is now being made available online highlights the flexibility and opportunity of our offering. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it will bring its market-leading content online through an agreement with OpenBet, one of the worlds leading providers of interactive gaming and betting solutions.

. OpenBets products include Sportsbook, Casino, Poker with a single centralised Account. Utilizing OpenBet’s platform, we are now able to extend the reach of our products and make them available to a truly global online audience. With a proven track record in probity, OpenBet only deals with legal jurisdictions.

About Bally Technologies, Inc. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companys filings with the Securities and Exchange Commission. With a roadmap of continuing innovation, OpenBet Retail also offers integrated solutions bridging land-based and online.

Trusted: OpenBet is trusted by some of the worlds most successful operators including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet, PMU.

LAS VEGAS–(BUSINESS WIRE)–Bally Technologies, Inc. With offices in North America, Australia and the UK, over 20 customers in the online gaming industry and over 50 integrated partners worldwide, OpenBet provides the most open gaming platform and a product suite that ensures the very best and most flexible solution available.

Innovative: OpenBet prides itself on product innovation and technical excellence that makes it the technology provider and betting platform of choice for bookmakers, national lotteries and other government-backed betting organisations and operators in newly regulating international markets